Harley Davidson Essay Example for Free

Harley Davidson Essay The video case â€Å"Harley Davidson: More Than Just a Motorcycle† briefly explains how the company Harley Davidson, was able to reshape, recreate and expand their products while also encouraging, enlightening, and mentoring both female and male customers at the same time for the past 100 years. The Harley-Davidson company creates and designs motorcycles fit for any and everybody. Although the company uses special marketing variables in trying to reach a specific target market, they do not limit their products nor reject any other customers outside of that specific target market. Using psychographic variables, advertising in certain locations is an example of how Harley-Davidson reaches out to their target market. Psychographic segmentation variables mainly concentrate on its customers according to their personal attributes, motive, and lifestyle. The company also markets their magazines to both women and men; people overall who happen to be very independent and active individuals. With motorcycling being a hobby more so for a male, Harley-Davidson specifically establishes a way to show females who are also into riding motorcycles that they are too accepted into the bond for the open road. To show this, Harley-Davidson hires women in their establishments since women customers do often feel undermined and intimidated by male employees when in search of a new motorcycle. Events all over the nation are also held for the female motorcyclists where they are educated and mentored on the ways of Harley-Davidson and the road. The term quality has been used to differentiate products today in the Harley-Davidson company for years. It is one of the main factors this company has been using to satisfy the needs of both old and new customers. Quality is not only the distinctive characteristic, property, or attribute of a product, but it also benefits and satisfies the customers’ wishes. Sustaining and keeping up with the various products and the quality of them keeps customers certain that they are content with what they are paying for. Harley-Davidson carries on with the constant quality in their products to maintain the reputation and principles of the company itself. The company is well known for their popular heavyweight, chopper style design. Their motorcycles are fit for all purposes such as traveling long distances or just for the fun of being on the open road. These Harley-Davidson products all show liberation for the customers as well as giving ease and guaranteeing their safety. When it comes to the satisfying the customers, quality is kept constant within its products at the highest level it can be along with applying its products with the best premium quality. Harley-Davidson uses customer service to differentiate their products in a manner that emotionally connects the customers to their products while fulfilling their wants and needs through the impeccable quality of their products. The company’s mission is to instill a sense of freedom and liberation through their products so that they and their customers can build a lifetime relationship. To improve this, hiring female employees within their establishments happen to make women feel confident and positive when interested in purchasing and riding motorcycles. Harley-Davidson even has mentoring courses specifically for women in which old women riders encourage and give new women riders the confidence to ride safely on the open road. The company uses courses like this so all women riders can bond, teach and inform each other on the different wear and products to use when riding and inspire others to become a mentor by being positive and helpful. This course is very helpful to the women riders because it builds their self-confidence while also introducing to the many new women riders the different products Harley-Davidson hold, aside from their competition, and the quality their products hold. The Harley-Davidson Museum holds a great amount of influence on how consumers may perceive the company and their products. The museum exhibits motorcycles from when they were first built by the masterminds behind it all, William Harley and Arthur Davidson. Exhibiting bikes that go as far as the beginning of the 19th century show consumers how far they have come along and evolved to what they are today. The Harley-Davidson museum also gives consumers hands-on experiences and interactive workshops that can help turn consumers into Harley-Davidson customers and riders. It is the place where people would go and would want to learn more about Harley-Davidson, their products, history, and brand. Harley-Davidson and their product mix show a good example of an impressive marketing strategy that can easily attract any and everybody that would be interested in riding a motorcycle. Unlike any other motorcycle company, Harley-Davidson ventured out and made a huge variety of products of excellent quality fit for anyone and everyone, including pets!

Benefits of NASA Essay -- essays research papers

Since the beginning of time there have always been those that have opposed exploration of uncharted lands. This statement holds truth also for the NASA program since the beginning when President John F. Kennedy's vision was to ‘land a man on the moon by the end of the decade.' Instead of all the opposition of NASA and questions such as, â€Å"Why should we go to space?† I believe people should ask themselves, â€Å"Why shouldn’t we go to space?† Christopher Columbus didn’t have to sail over the Atlantic Ocean and discover America, he could have stayed in Europe but then we may not be living in the United States of America. Christopher Columbus and many others human didn’t stop but continued to explore because they are humans. We as humans have an instinctive nature to explore and discover. This is seen especially in children. When toddlers see something such as a shiny object, they investigate it by picking it up, feeling it and maybe ta sting it. As we grow, it is only necessary that we as humans continue their search to discover and explore. If the excitement and thrill of exploration isn’t enough for you, there are also many benefits that NASA and space exploration contribute. The first benefit and almost the most obvious is technology. Getting into space isn’t easy and takes time, money, and research. In order for the missions to be successes much technology is used, which a lot of the time also effects the rest of society. One simple example came from the question, â€Å"How do you get rid of excess heat when you're standing under an open sky with literally nothing between you and the blazing fury of the Sun?† NASA scientists came up with the liquid cool garment which kept the astronauts cool and comfortable from head from to toe. This cooling system was then eventually adopted by firefighters when dealing with dangerous high temperature materials, race care drivers, and soldiers in the desert. Another simple device used in about every home is the smoke detector. The smoke detector was first used and created for the Space Shuttle. These devices quite simply detect smoke which can be caused by fires and saves thousands of lives per year . Of course NASA’s most visible achievements are the ones in space, such as the space shuttle and space stations, but NASA has found itself into everyday living on Earth. ... ... know about the dangers and still accept the challenges isn’t because their crazy or stupid, but because they are adventurous, smart, and considerate. The Columbia was going to improve earthquake safety, cleaner air, and continue to better human life. All the astronauts on the Columbia were scientists and performing tasks from tumor growth experiments to global climate change that could only be done in Space. But even the families of the astronauts said the explorers left Earth with "a willingness to accept risk in the pursuit of knowledge - knowledge that might improve the quality of life for all mankind." The closest people to the astronauts, their families, who were hurt by the tragedy the most also added, â€Å"the bold exploration of space must go on.† NASA and space exploration will continue to go on and I believe the strength behind the program will also grow as more discoveries are made. As humans it is our nature to explore and besides that, thousands of benefits from saving lives to everyday life are attributed to NASA. The possibilities of space exploration are only limited by your imagination and we are only in the early stages of it.

Moderation vs. Extremism

Man is a complex individual. Embodying the gift of life and the challenge of living it, man is faced with challenges brought by the decision he makes in living his life. Through these challenges, he explores his identity and personality. He is able to assess his inherent characteristics, his abilities and skills. The discovery of his potentials will lead him to utilize it in a manner in which he sees fit. The ability to do what he wants in life is attributed to the freedom that he lives.Humans are driven, free, and capable of governing their lives. The need to survive is the challenge that humans continuous to overcome every day. The individual behaves and reacts to the situations and the people around him. He has an idea of what he wants in life and how he should live it to its full potential. Personal reasons such as success or the need for financial resources and a suited career is sometimes included in the reasons why man behaves and reacts towards his surroundings in a certain w ay. All these reasons contribute to what is essential in life, to be happy.It is such a clichà © for people to talk about happiness in the modern times the society now lives in. The information technology era had brought a perception that man is keen to adapt in a fast-paced and complicated life. The modernism ideology has influenced how people thinks and behaves. This can be mostly associated with the need to be famous, or rich. To further understand how man identifies himself with happiness, Socrates’ definition and view regarding happiness can be used to explain how it is. The Greek word â€Å"ethos† is where the word ethics is derived from.Consequently, the word also is defined as â€Å"habit†.(Beebe, 2003) Socrates is one of the several philosophers who explored the definition of habit and character that one must cultivate in order to live. On a greater scale, how should man be and become in this life. Socrates believed that one should settle the definitio n of ethical character as a manifestation of its morality actions.(Beebe, 2003) As an example, when a child discovers his father killed someone, and his father is hunted by the F.B.I, when someone ask him, he would automatically refuse to be truthful about the whereabouts of his father.This is considering the facts that the child admires his father very much and can not imagine his father committing the crime. In that situation, should the child be tagged as a liar and dishonest person, considering the person involved in very dear to him and is a very influential person in his life. Should one doubt the ethical character of the child or understand the reason why he had lied. This is the question that Socrates posted on the idea of ethical values. With the definition of ethics comes the idea of virtue. Virtue is also associated to â€Å"excellence† and can be applied in many aspects of our lives. Socrates posted a question, â€Å"when does someone consider his life to be happ y?† (Beebe, 2003)Beneath the question is the question connecting the idea of virtue and happiness.   Using the definition of virtue, it questions how man can be of his full potential. What can make his life truly happy? In reality, when one person thinks of happiness, it becomes a subjective view on the person’s life. Socrates on the other hand thinks of happiness as an objective feature of one’s life. Socrates also claimed that â€Å"the most important thing is not life, but the good life†.(Beebe, 2003)This statement comes with the idea that the fulfillment of life is the essence of life itself. Happiness is not just the mere smiles and the happy feeling attributed to it, but when everything is wrong, one lives and overcomes it. This is exercised by the ethical and virtuous persons. They consider more of the quality of their lives rather than just the length and living simply the life they ought to live. Understanding Socrates definition of ethics and v irtue, rather than the pursuit of wealth, reputation, prestige and others, one must focus on aspiring to be ethical and virtuous more than anything else.Because these two ideas generates happiness, is a factor of happiness and creates the life with moral quality. Virtue and happiness is both necessary and sufficient to be able to be happy. Being virtuous is necessary to become happy. The idea of living a virtuous life is fulfilling the excellent kind of life a person can fulfill. This is disregarding the material aspirations of one’s life, in return, one gains the ideals of honesty, fairness, and bravery that contributes to the quality of life one lives. These attributes may not give enough material possessions but the morale and quality of life is the result of living the virtuous life.In Socrates famous saying, â€Å"The unexamined life is worth not living†.(Beebe, 2003) To this saying we pose the idea of wisdom and the pursuit of knowledge and reason. Virtuous livin g is having the gift of rationality and the capacity to think critically. The discussion of virtue is also important in the pursuit of happiness. Virtuosity also comes with work. Being virtuous is a process and a pursuit, and together with work, one can achieve happiness. We can therefore say that according to Socrates, one can not be happy without being virtuous, and one can not be virtuous without being wise.BEEBE, J. R. (2003) Socrates on Prozac and Happines. acsu.buffalo.edu.Beebe, James R. â€Å"Socrates on Prozac and Happines†.   2003. Lecture notes. acsu.buffalo.edu. November 27 2006. .Kalin, J.G., Davis, G.S, and Geisler, N.L. â€Å"Determinism†.   2004. November 27 2006. .

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